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  The traditional sales process was all about you finding your customers, through intrusive cold calls, print advertising and junk mail. All of these techniques were centred around your company, and not your potential customer. Of course, modern technology is making these traditional techniques a little harder to get away with, and a little less efficient.  Caller ID’s block your number, Spam filters may block some of your emails, and most of your mail will go straight in the bin. But don't worry, THERE IS A SOLUTION! Inbound Marketing might just be the answer. Inbound Marketing is a fundamental shift in the way you could do business. It is all about empowering your potential customer.   Instead of expensive TV ad’s, you could create a targeted YouTube video; Instead of buying print and display Ads, you could use SEO and PPC to be found online; And, instead of cold calling or emails, you could write useful and creative content that your prospect find value in.

Video content has been around for a number of years now, but for some reason, businesses don’t seem to use it effectively. Here’s an interesting stat from Google; by the end of 2017 69% of all web traffic will be video. And according to Cisco, that figure is set to rise to 80% by 2020. Now, YouTube is the world’s second largest search engine, with over 1 billion active users every day. Only Google themselves can trump that card, with 3.4 billion active users every day. In comparison to SEO and PPC Advertising, Video Marketing doesn’t have too much competition, and therefore your business can rank quite high in a short space of time. Video marketing is proven to attract up to 80% more engagement than standard advertising. The beauty of video marketing is your video can be targeted to a very specific audience through tags and keyword content that accompanies the video. I mentioned earlier that Youtube is the world’s second largest ‘search engine’. A lot of companies don’t thin